This Privacy Policy explains how Now In Store Inc. ("Now In Store", "we", "us") collects, uses, shares and protects information when you use nowinstore.com and our products, including Now In Store, Foldsquare and Flook (together, the "Services"), and when you use the Services through an AI assistant such as ChatGPT or Claude.
Our Services are made for businesses. The merchant who creates an account is the "customer"; the people who view a catalog a customer publishes are "viewers".
Account information. Your name, email address, password (stored only as a salted hash), business name and the answers you give in the sign-up survey.
Store and product information. When you connect an online store (for example Shopify, WooCommerce, BigCommerce, Ecwid or Wix), we receive the store's address, an access token the store issues to us, and your product data: titles, descriptions, prices, variants, inventory, images and collections. You can also add products to Foldsquare directly.
Content you create. Your catalogs, pages, designs, uploaded images and fonts, and the instructions you give our in-app assistant or an AI assistant connected to your account.
Billing information. Your plan and billing history. Card payments are handled by Stripe, or by your store platform when you are billed through it; we do not receive or store full card numbers.
Catalog analytics and leads. When viewers open a catalog you published, we record views, pages viewed, product clicks, device type, referring site and approximate location (country and city, derived from the IP address). If you turn on a catalog's lead form, we collect what viewers enter in it (such as their name, email and company) on your behalf.
Technical information. Log data such as IP address, browser, operating system and the pages you visit, and error reports.
Cookies. We use cookies to keep you signed in, remember your preferences, measure how the Site is used and attribute sign-ups to the campaigns that brought them. You can block cookies in your browser; parts of the Services will then not work.
We do not sell your personal information, and we do not share it with third parties for their own marketing.
You can connect an AI assistant, such as ChatGPT or Claude, to your account. You choose to connect it and approve the access it asks for on a consent screen. Once connected, the assistant can read and change your catalogs and products within that access, and each request it makes carries only what that action needs. The results we return, for example a list of your catalogs or a rendered page, are then processed by the assistant's provider under that provider's own privacy policy.
You can disconnect an assistant at any time from the assistant's settings; it then loses access to your account. Our own in-app assistant sends your requests and the relevant catalog content to our AI model provider (Google) to generate its answers.
We share information only as needed to provide the Services:
We keep your account information and content for as long as your account is open. When you delete a catalog, it is removed from your account. When you close your account or ask us to delete your data, we delete your personal information and content, except where we must keep some of it to meet legal, tax or accounting obligations or to resolve disputes. Copies in our backups are overwritten on their normal cycle. Leads collected by your catalogs are kept until you delete them or your account.
You can see and change your account information in your settings, disconnect your store or an AI assistant, and unsubscribe from marketing emails. Depending on where you live, you may also have the right to access, correct, export or delete your personal information, or to object to or restrict how we use it. To make a request, email info@nowinstore.com. We will answer within 30 days.
If you collect viewers' information through a catalog's lead form, you are responsible for telling them how you use it; we process it only to provide it to you.
Information travels over encrypted connections (HTTPS). Passwords are stored only as salted hashes. Access to production systems is limited to the people who need it. No system is perfectly secure; if a breach affects your information, we will tell you as the law requires.
We store and process information in the United States. If you use the Services from elsewhere, your information is transferred to the United States.
The Services are for businesses and are not directed at children. We do not knowingly collect information from children under 13. If you believe a child has given us information, contact us and we will delete it.
Catalogs and our Site may link to other websites, such as a merchant's online store. Their own privacy policies govern what they do with your information.
We may update this policy. We will change the date below and, if a change is significant, tell customers by email or in the Services before it takes effect.
Questions about this policy or your information: info@nowinstore.com. See also our terms of service.
Last updated on September 24, 2026.